*join our email list for exclusive look at upcoming events, book clubs & offerings
we're a space for community, book lovers, flower lovers, and dreamers.
indie bookstore, bookish events & gatherings, a la carte floral arrangements, pop-ups and more!
The Flora Shelves
After more than eight years building a career in weddings and floral design, I’ve felt called to create something bigger; a community-driven space that combines my love for bringing people together and passion for romanticizing the small moments life provides us.
Our dream to expand into a brick and mortar space is becoming a reality with a major pillar of our mission rooted in community. We’ll host book clubs, author events, floral and craft workshops, and gatherings designed to spark conversation, creativity, and new friendships in a world that can often feel disconnected.
Alongside the books, our floral studio will continue to serve our wedding clients and local community, weaving together our love of blooms and stories in one cozy, inspired space.
There is truly nothing like this in Appleton and we cannot wait to bring this uniquely focused bookstore to life and give readers the representation they deserve.
Coming to Appleton, WI
early 2026
Florals & Weddings
- Designated office & studio space for Wed & Willow (our wedding brand)
- Floral workspace for weddings and workshops
- A la carte local floral orders
- Custom floral requests - Fill out a custom request order here.
- Curated selection of books primarily: fantasy, romance and new releases
- Titles including indie published authors, queer books, taboo and banned books - and yes, lots of spicy books!
- Goodies & merch perfect for any reader
Bookstore
- Book clubs & Bookish gatherings
- Floral arranging classes and workshops
- Crafty meetups and led classes
Community
As a lifelong reader and book lover, this is my heart’s next chapter. From designing weddings out of a single car garage and home office for 8+ years, I’m ready to give more and expand.
This new era is dedicated to my love of community which can only be amplified by in-person gatherings. I’m pouring my heart and soul into a space that feels like home.
As Wed & Willow shifts into this new phase of a brick & mortar location, I hope this space welcomes us to come together, create friendships and invite a little more magic to our lives.
let’s take the jump together
my letter to you:
F. A. Q
See our Facebook/Google for most updated hours - may vary with special events & wedding season
what are your hours?
Absolutely! We plan to create different genre options for readers and build an in-person and online community
Will you be hosting book clubs?
Our main genres will fall under fantasy and romance - ranging from light to dark themes, YA and high fantasy, and also featuring authors writing under indie publishing, queer voices and stories, and banned/taboo reads. YES - we will have lots of spicy books in store!
what books do you plan to carry?
Just send us an email! We can often get many titles, not currently on our shelves, and order those in for you to pickup in-store.
if I don't see something in store but want to purchase?
We are always looking for freelance florists (especially May-October) for weddings and hope to hire bookstore support staff in the months following our opening! Send an email with interest for consideration.
are you hiring?
We are hoping to grow into this soon after our opening with support staff! For now, join us in person for shopping and you can email us to request an order for pickup in store.
can i shop online / get books shipped?
can i order flowers with you?
Absolutely! We ask for at least 1 week lead time for orders and we will create a custom order with you for in-store pickup. We do not offer delivery at this time. Fill out a custom request order here.
